According to a research done by Specialty Coffee Association, Digital Marketing Strategy for Coffee Shops has seen an incredible 5,380% sales increase from curb side and pickup orders.
Though we are well aware of the benefits that digital marketing can have for small businesses, especially cafes, local mediums such as Google My Business and Maps play an important role.
This article will cover digital marketing strategies for cafés and restaurants.
Let’s get started, folks!
Most coffee shops are based locally, but there are even cafes who serve outside their local region. I’m talking about the majority of coffee shops though!
If you are new to the game, then I would recommend using Google My Business. You will easily get your first 100 customers just from that platform alone.
When you think about it, is getting a tattoo and body piercing as easy as they seem? It’s actually not that simple!
Implementing a solution, on the other hand, is the real challenge.
If you’re new to digital marketing and don’t have a lot of funds, this is one of the best strategies for coffee shops. It’s also a great strategy if you’re looking to promote your products or services without spending much money on advertising.
If you have implemented some of the strategies from a guidebook or cheat sheet, then you can look forward to investing on ads (Facebook ads for example). If this is something that newcomers are afraid of doing, I recommend joining some popular groups where the audience will be based.
In this article, we will explore a simple strategy that you can plug and play.
- Give 100% of the value on day 1.
- Deliver 85-90% of the value on day one with a short pitch at the end.
- Then on the third day, 20% of your purchase should be considered an investment with a strong call to action.
When it comes to Facebook ads in digital marketing, there is an extremely huge topic that I would like to cover in another blog post.
On your search for food influencers in your city, you could try looking on Instagram by location. For example, if you are in New York City then start at the Manhattan Borough of New York County. You also have fashion influencers who might work like a charm to promote certain foods or restaurants!
The strategy goes like this-
Tell them to visit your coffee shop in a vlog and give them a freebie. You just got 1000 people’s attention without spending money on marketing!
FREE Coffee For Couples
This is one of the oldest digital marketing strategies, and it still works really well.
You are right, it is a popular strategy, as there might be many people competing. I agree with you wholeheartedly.
But if you have 100 couples coming in for free coffee then I can guarantee that at least 20 people will visit your café every month, week, or even day.
Beginning in 2022 and onward, this digital marketing strategy for cafés will be effective if you are a beginner or don’t have enough funds to invest on marketing.
Local digital publications
Another strategy to consider in your digital marketing efforts for a café could be approaching local publications.
Local digital publications have around 100k followers on their Facebook and Instagram page. This can make for a great opportunity to post your business banner or essentials in their status posts, as well as feed posts.
This strategy for coffee shops, which is not discussed much but has proven to be one of the most successful strategies, is to use digital marketing.
This blog on the digital marketing strategy for cafés has come to a close.
However, this strategy is entirely useless if not implemented. If you don’t know some of the terms used in the article, I would highly recommend that you go through some basics on videos or blogs- then you’ll be able to understand or grasp the content here much more efficiently!
I cannot emphasize enough that the strategies, which we offer to promote your coffee shop on social media are tried and tested more than 100 times. You can simply plug-and-play with these marketing strategies in your digital strategy for a coffee shop.
Believe me, I am 100% confident that you will find this content to be accurate and up to the mark. And don’t feel any fear when it comes to how difficult technical stuff can get.
We hope your cafe succeeds!