Building your profitable clothing brand does not have to be a tough ordeal. With the knowledge of digital marketing for fashion and luxury brands, you can easily identify some strategies that will help with the process. There are growth hacking tips & tricks of digital marketing for clothing brands which will help in building up a business-profitable or not!
To save time, this is what you want to know before discussing any more about it: recognize some ways to overcome obstacles with digital marketing and follow these steps accordingly; here’s the blueprint on how we’ll do that when talking about clothes shopping.
Shopping Is an Impulsive Activity:
When people shop in malls, they visit different stores of different brands and look at clothes. If the clothes fit their purpose or fulfill some need, then they buy them. So before you start thinking about digital marketing for clothing brands, first showcase your products! The best way to show off your apparel is with a website that displays all its features; just make sure it is easy to read and navigate through because if not people will get bored quickly when looking at it.
Get A Website For Your Brand
Creating a brand website is the first and most important step in digital marketing strategy for fashion brands. Your website provides information about your products, as well as being a 24-hour salesperson promoting them. I suggest building an e-commerce site that offers quality content to build credibility with consumers who have chosen you after reading reviews about you online.
Here are a few features that your e-commerce website should have:
- Mobile friendly Adaptation
- High-resolution Visual Content
- User Reviews
- Payment Options
- Customer Support
- Shipping Rates
- User-friendliness interface
After developing the e-commerce website, you might be wondering what are your next digital marketing strategies for fashion and luxury brands?
You need to understand what your business problem is.
Understand Clothing Business problems:
If you’re new in this field and want to drive into the apparel industry, you need to remember these clothing business problems that have to be overcome:
Demand Forecasting & Rising Cost of Products
Unforeseen Business Expenses Shipping Challenges (i.e., “timing”)
New Design Promotion Competition
If you are completely aware of the various problems in the clothing industry and confident enough to overcome them, then you need to move forward. The next step in digital marketing strategy for fashion brands is setting goals.
Set Your Business Goals:
Setting your business goals is the next step you should take for an effective digital marketing strategy for clothing brands. If you have a fashion and luxury brand and want to sell more clothes, then this applies especially to getting people in the market who are willing pay a little extra on that particular appeal- maybe partyware. But if it’s casual clothes as well, then we need a Digital Marketing Strategy specifically targeting what category of clothes is currently being sold at low rates: As mentioned above, firstly set some goals before diving into any strategies.
Set Step-by-step Digital Marketing Strategy For Apparel Industry
Now is the time to create a proven digital marketing strategy for clothing brands. Here’s a gradual process of digital marketing that you should follow:
1. Make Buyer Persona
The buyer persona process is the way to find out a target group, or niche market, who has common characteristics.
Here are 5 Buying roles that can be distinguished:
The best way to make a buyer persona is:
-Participating on your competitor’s forum
-Running a survey
-Your support and sales team will be invaluable sources of information.
Replicating the details of three ideal customers will allow you to create accurate profiles for each persona.
2. Understand Buyer’s Journey
Figure out what stage your buyer is at in the buying process to figure out how they behave. This will help you create an awesome digital marketing strategy for fashion brands.
Awareness: The customer is in the research stage.
Consideration: The customer is in an evaluation stage.
Conversion: Customer takes the buying decision.
Delighted Customer Becomes a Loyal One
Here are some statements your customer may ask at different points in their journey:
- Awareness: “What are the best dresses to wear to a party in winter?”
- Consideration: “Which partyware would be good for men?”
- Conversion: “What coat should I get under 50,000 rupees?”
- Delight:”What colour of coat would suit an aged man.”
The next step in digital marketing for clothing brands is to have a presence on all social media platforms so that customers can ask their questions and get the answers.
3. Maintain Omnipresence on Social Media
Social media marketing is the most important digital strategy for clothing brands. Social media marketing, or SMM, is a form of internet marketing that relies on social networking sites to promote your business and products.
Social media is important for:
Objectives of Social Media Marketing:
Now, how will you select which social media platform is the right fit for your business?
The following would be of help to understand which one is the best match:
- Where is your buyer?
- Where is your competitor?
- Is there an untapped opportunity?
- Which are the channels you can do well consistently?
In order to have a successful social media marketing strategy, it is important that you are present on all platforms. It’s not enough for your business if you just focus on Facebook and Twitter-you need to be everywhere! And I don’t mean pretend profiles or accounts with a few followers-I mean the kind where people know who you are and what your brand stands for.
The next step in digital marketing strategies for clothing brands is creating an USP (unique selling proposition). This will help make sure people remember why they should buy from YOU instead of someone else!
4. Make Your USP( Unique Selling Proposition)
Along with the high competition, there is a need for a specific selling point. The most effective digital marketing strategy in this case is making an USP, which will help you to stand out when compared to other brands. Some USPs that can be used are:
-The one thing that makes your business better than the competition
-Specific benefits make your company stand out from similar companies
Here are some USPs that will help you create the best strategy for digital marketing in the clothing industry:
- Guarantee/ Warranty
- Customer support
- Selection range – a variety of products
- Gift with purchase
- Referral Deals
- Payment terms
To be successful, you need to choose your brand’s USP and create an image or identity within the subconscious mind of your customers.
5. Retention is the Key
In this competitive era, the most successful digital marketing strategies for clothing brands is retention.
Digital marketing allows you to build healthy relationships with your customers by involving them and keeping them updated about new products.
This helps in building trust in the brand and keeps your customer engaged with you over a longer period of time-through social media ads or other online advertising methods like Facebook Ads or YouTube Ads.
Being a business owner, it is imperative that you know how to utilize your time. As such, you may not have the opportunity every day to sit around social media and engage with people unless you hire someone for this position. Having a social media calendar can be helpful in maintaining an omnipresence on all platforms of social media. Additionally, taking some time and thinking about what is necessary for digital marketing strategy will help give clarity so as to focus more on clothing brands specifically-and where they are needed most within these brand’s respective markets. Remember one thing: it’s never too early or late enough when considering starting up digital marketing strategies; start right now!